Entertainment and Hospitality
EQ3 Showroom
EQ3
A 44,000 Square Feet Destination for Modern Retail
The new EQ3 showroom boasts 44,000 square feet of contemporary retail space in a busy shopping centre. It is the first Canadian EQ3 flagship store and their largest Canadian showroom. The space is home to a café, three design centres, and high-end home décor items including custom upholstery, solid wood pieces, and unique accessories.
EQ3 is a new, innovative model for showrooms: a blank slate that has a clear sense of purpose and can support the design trends of the next decade while serving as a place to gather, connect, relax, and be inspired. The design principles of the space reflect the design principles of EQ3: modularity, function, playfulness, and ease of care.
The space, like the furniture, can be configured, reconfigured, expanded, and reduced. The store’s focus on experiential retail is designed to transform how people reimagine their homes.


Modularity, function, playfulness, and ease of care.
Throughout, the space references the Canadian Prairies with an open concept layout and comforting, warm elements: abundant natural light, white oak hardwood flooring, traditional wainscoting, and pastel millwork.
Adjustable track lighting ensures that the pieces on display will always look their best. Greenery is integrated into the space through a living wall, composed of individually potted plants, a self-watering system and specialty lighting.
Subtle wayfinding is incorporated into the flooring to indicate the different zones in the store without disrupting the visitor experience. The living, dining, and bedroom vignettes are grounded with wide offset planks of hardwood whereas the playful kids and pets displays feature hardwood in a herringbone installation, and the café is defined by a terrazzo look tile

